Michael J. Silvertein Two-time author and noted expert on consumners and consumer goods Read Michaelís latest Consumer Column on how everyday consumers are spending their hard-earned money in unpredictable ways. Treasure Hunt: inside the Mind of the New Consumer
Want to go on a Treasure Hunt? What you find in people's shopping bags might surprise you. Michael describes new patterns of spending and saving and explains why "cheap" is better than ever.
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Book table of content
Explore The Book Peruse an interactive Table of Contents that lets you see and hear about key concepts from the book.
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Get To Know The Treasure Hunters Lauren James trades up on personal care and apparel, and down on food and furniture.
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